How to get your email read and beat the competition



Follow the three Golden Rules of email marketing to capture the recipient's attention.

Your prospects and current customers are bombarded with emails every day and the competition for their attention is fierce in this recession. But the average email recipient regularly reads messages from just 16 sources every day. To make sure you get on that list, follow these 3 Golden Rules:

1. Relevant

Tailor your emails to fit your prospects' needs and interests, and be sure to match up with what's going on now. News is your friend.

2. Readable

Remember, the goal of direct marketing is to make your message sound like it's a personal communication. Make it conversational and easy to read.

3. Rewarding

Give your prospects something of value in every communication so they have a reason to read—whether it's free information, insider perks or exclusive discounts.

These rules also apply to your direct mail, not just your email.

Craig A. HueyPresident, Creative Direct Marketing Group, Inc.Publisher, Direct Marketing Update

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